Published: August 14, 2018
Kmart has done for homeware what Zara did for fashion, as its Facebook fan pages and Instagram accounts show
It was 2 January and Kmart New Finds – an Instagram page dedicated to new Kmart products – posted a picture of $29 Italian marble side tables. “Genuine Marble” it said on the post, with a picture of the box (the account is not affiliated with Kmart, it is run by Kmart fans).
I stared at my screen. How can a marble table be $29? What a freakish bargain! What was the catch? Would they support the weight of a coffee cup? Did small children in Myanmar mine the marble? Why did it look so good and cost so little?
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