Published: August 29, 2018
‘Appetite suppressant’ lollipops and ‘detox’ teas have been promoted by the company’s hand-selected celebrities and Instagram models
“Got Cravings?” asked the billboard from its perch above a Times Square pizzeria. “Girl, Tell Them To #SUCKIT”.
The image was arresting: a pretty young woman sucking an “appetite suppressant” lollipop splashed across a canvas of millennial pink. Flat Tummy Co, an online retailer that had previously existed almost exclusively within the digital confines of Instagram, arrived in New York City like Stanley Kubrick’s Lolita updated into a 21st-century boss babe.
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