Published: August 08, 2018
Britain’s best-performing business makes a mixer slightly fancier than other mixers. We are sipping cocktails as the world burns
Congratulations, then, to the founders of Fever-Tree tonic, who are celebrating a £103.5m payout after selling stock to excitable investors. In July, Quartz reported that Fever-Tree’s share price has done better than any other UK public company since 2015.
Was there ever a fact that captured the absurdities of late capitalism better? Britain’s current best-performing business sells a tonic slightly fancier than the many other available tonics, using what the company calls “the purest quinine in the world”. Be gone, engineering companies and textile manufacturers! We have no need for you in this brave new world.
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