Paul Dacre’s successor Geordie Greig finds himself on a tightrope
Geordie Greig’s start as the new editor of Daily Mail – the first since Paul Dacre took over 26 years ago – has attracted heightened expectations. In a lengthy article this summer, the Atlantic called him the “man who might change Britain”, while the former prime minister John Major said the staunch remainer had “the power and the potential to change the political discourse of our country”, and the former cabinet minister Andrew Adonis said that the slight and softly spoken Greig’s appointment marked nothing short of “a revolution in the British media … very likely we will now stop Brexit”.
There is possibly no greater testament to the suspected power of Dacre and his rabidly pro-Brexit Daily Mail than that his successor is thought able to single-handedly reverse EU withdrawal. The question of whether one (albeit very powerful) man can really influence a vote has been running for a while. The already vehemently anti-EU Dacre was appointed in 1992 – the same year the Sun claimed it had “won” the general election.
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