Gil Scott-Heron famously noted that the revolution would not be right back after a message, would not go better with Coke, and certainly would not be televised. It now appears, if Nike’s current advertising campaign is to be believed, that the revolution comes embossed with a Swoosh.
On Monday the famously underemployed NFL player Colin Kaepernick tweeted a black and white image of his face, his eyes staring at us, with the words “Believe in something, even if it means sacrificing everything” etched over the top. Below sits Nike’s Swoosh. The campaign celebrates the 30th anniversary of arguably the most famous advertising slogan in sports – Just do it. Kaepernick’s deal with Nike will allow him to continue his empowering community and youth activism work, such as his Know Your Rights camp. In this light, Kaepernick might be seen as a modern-day Robin Hood.
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