Published: September 05, 2018
- President says company ‘is getting absolutely killed with anger’
- Serena Williams joins NBA’s James in supporting campaign
Donald Trump and LeBron James once again find themselves on opposing sides of a national debate as the fallout from Nike’s decision to make Colin Kaepernick the face of its new ad campaign continues.
While Nike’s share price fell 2% on Tuesday, there’s little doubt the campaign is generating huge publicity. Kaepernick started kneeling during the anthem before NFL games two years ago. The quarterback’s protest against racial injustice has since spread throughout the league and last year Trump said that any player who knelt during the anthem was a “son of a bitch” and should be fired.
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