Published: September 06, 2018
Electricity companies pay millions for ‘customer retention’. The cost of this marketing nonsense is passed on to you and me
Once upon a time people remembered to buy electricity even though there were no ads to remind them. But thanks to the “efficiency of the market”, these days electricity companies spend hundreds of millions of dollars on marketing to remind us to turn on our lights. Needless to say the costs of all this marketing are passed on to you and me in the form of higher electricity bills. That’s how efficient markets work.
Related: Renewables forecast to halve wholesale energy prices over four years
Continue reading...from The Guardian https://ift.tt/2wKqJYA
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