The yoghurt drink was first invented in Japan in 1930, but there are suddenly Yakult-inspired stickers on Etsy and shares of its stock have risen. What’s behind it? A Netflix romcom
The Netflix film To All the Boys I’ve Loved Before has given rise to an unbilled star. Yakult – the probiotic drink – is discreetly feted in this romantic comedy as a symbol of a Korean American upbringing (Peter Kavinsky, the romantic lead, drinks it in a scene that seals his love).
The Yakult is not mentioned by name – it is referred to in the movie as a “Korean yogurt smoothie”, despite its Japanese origin – but its distinctive red foil cap makes it unmistakeable on screen and now it is enjoying a spike in interest as unlikely as the one for Hanro vests after Eyes Wide Shut. There are Yakult-inspired stickers on Etsy, Yakult art is available, and shares of the stock, which had dropped this year, have reportedly risen by 2.6% since the film’s release last month.
Continue reading...from The Guardian https://ift.tt/2wHv2TB
via
0 Comments