Diverse representation of women – both in terms of body type and cultural background – has been key to success
After just one year, a health campaign has succeeded in getting more than 285,000 Victorian women active. That number equates to one in seven women aged between 18-65 across the state – and is statistically equivalent to the results of the equivalent UK initiative, which inspired a record 3.9 million British women to participate in some form of physical activity.
This Girl Can is underpinned by a philosophy of listening to women about the barriers that hold them back from sport and exercise, with the research that drove the Australian campaign showing that over half of Victorian women worry about being judged while exercising, to the extent that 41% are too embarrassed or intimidated to start. Those numbers provided critical insight into why a startling three in five Australian women are insufficiently active – participating in less than 30 minutes of physical activity on four or more days a week – while one in five undertake no physical activity at all.
Continue reading...from The Guardian https://ift.tt/2MM6OCs
via
0 Comments