Published: September 25, 2018
Fight between British shop and cereal giant ends in decision that labels of British import must be covered up
A British shop in New Zealand has lost part of its fight against antipodean breakfast giant Sanitarium, with a judge ruling that A Little Bit of Britain had breached the Trade Marks Act and 108 boxes of Weetabix held by customs must be destroyed.
Despite finding that the shop had not breached the Fair Trading Act by importing the cereal, further boxes of Weetabix for sale in the shop would have to have their labels covered , the judge ruled.
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