An eco-friendly person is seen as ‘more feminine’ by both sexes, leading men to shun behaviors beneficial to the environment
Several years ago while Christmas shopping, I came across a shop selling a reusable cloth grocery bag. On the front of the bag written in bold capital letters was the message: “I use this bag because my wife cares about the environment.”
The implication was clear: men don’t care about making eco-friendly choices, but with appropriate wifely pressure it might be possible to browbeat them into doing so.
Continue reading...from The Guardian https://ift.tt/2RqUPJn
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