Published: October 02, 2018
Creative director confirms ABC considered hiring the singer amid reports Michelle Guthrie ‘hit the roof’ over plan
Kylie Minogue would have been a great ambassador for the ABC, says Adam Ferrier – the creative director of the ABC’s promotional campaign – despite the idea being rejected by the ABC management.
Ferrier, the principal of the advertising agency Thinkerbell, which consulted on the campaign, has confirmed that using Minogue as part of the #ABCYours promotion was discussed by the ABC. However, he declined to say who recommended the singer.
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