This pop-up experience is a non-stop Instagram photo-op, but the happy snappers inside are paying a hefty price to help big brands sell more grub
I went to the Museum of Pizza and all I got was this lousy feeling that capitalism has gone too far and we all deserve to die.
I love pizza. I respect pizza. I always try to treat pizza well. Nevertheless, 20 minutes at New York’s first ever Museum of Pizza almost broke me. I entered feeling vaguely optimistic about life; I left with a crushing sense of existential despair. The Museum of Pizza, which opened in a fancy Brooklyn hotel on 13 October, is the latest in a string of Instagram-friendly “museums” popping up in major metropolises. It comes hot on the heels of The Egg House, an interactive New York “eggventure” for people who love eggs (seriously), the Museum of Ice Cream, the Museum of Candy and the Rosé Mansion. All of which are inane experiences designed, it would appear, purely to provide Instagram backdrops for young people with more disposable income than sense. #latecapitalism #dyinginside
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