A good bloke who deserves a crack: the Coalition re-election strategy

When marketing meets politics anything is possible if you believe in it hard enough

As the Sco-Mo Express putters up the Bruce Highway it is a neat symbol of the stand off between the mystical powers of marketing and the once iron laws of politics.

While the bus may appear to be nothing more than an empty vessel in search of a photo-op, it is part of a rising global tide where surface trumps substance and feelings beat facts.

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from The Guardian https://ift.tt/2JG0RSP
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