Since Bluey first aired in October, the Brisbane-made children’s animation has exploded in popularity. But what makes it so endearing?
Like many families, we have a “no TV before school” rule, but our resolve has been sorely tested by the arrival of Bluey, a new Australian cartoon that runs at 8am weekdays on ABC Kids.
My family aren’t alone in our fandom – since Bluey first aired in October this year, it’s proved extremely popular. The 26 episodes available on ABC iView have been watched 11 million times combined in the last month, and at the time of writing it was the most popular Australian-made program for children under four on the ABC Kids channel. This means that, at the moment, Bluey is being watched more than the Wiggles or Play School. So what’s the appeal?
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