The company employed a PR agency to attack its critics. Instead, it should learn its lesson and steer clear of politics
When companies reach a certain size, they can start to develop delusions of grandeur. If their annual revenue is equal to the GDP of a small country, and their customer base larger than the population of several, well, why shouldn’t they start behaving like they are a state themselves?
That’s how you got William Randolph Hearst reportedly instructing an illustrator to “furnish the pictures and I’ll furnish the war”; it’s how you got General Motors buying, and then shutting down, Los Angeles’ public transport network; and it’s how you got Facebook hiring a public relations consultancy to run a fake news website full of stories about how the fake news sites run by Russia didn’t have an impact on the US presidential election.
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