Published: November 30, 2018
The shellacking in Victoria has chilled the federal party to its core, and policy and purpose are nowhere to be found
Victorian Labor, in the run-up to last weekend’s state election that saw Daniel Andrews returned to government, did the conventional field research political parties always do. Labor’s track poll charted the movements in voting intention by looking at a range of marginal seats on both sides of the pendulum.
When undecided voters began shifting decisively to Andrews in the final days of the campaign, the backroom started to exhale. But Labor strategists underestimated the extent of the voter backlash against the Liberal party because they weren’t looking at Liberal-held seats on margins between 5% and 10%.
Continue reading...from The Guardian https://ift.tt/2rclkGq
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