From headkicker to suburban Scott: will Morrison's rapid rebranding work?

He presents as a regular bloke and friends say the PM is genuine. But can the ultimate party insider really slay the bad guys in the Canberra bubble?

One of the first external calls Scott Morrison made after he secured the prime ministership was to the National Farmers’ Federation. After two weeks of frenzied bloodletting, Morrison wanted to stabilise the government by making drought an early focus, and was on the hunt for places to visit.

From the tarmac in Longreach, Morrison called Fiona Simson, the NFF president. She recalls their conversation. “He said: ‘I don’t know much about farmers, I don’t know much about farming and I don’t know much about drought.’ He said: ‘I want to come and listen and learn.’”

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