Published: November 18, 2018
Allen & Unwin recalls PR expert’s guide to brand-building after Jackie O’s ‘nightmare’ endorsement
The Australian socialite and businesswoman Roxy Jacenko has had to pulp the first copies of her latest book after a quote on the cover mistakenly said she “never fails to disappoint”.
Jacenko, a PR specialist and former contestant on Australia’s Celebrity Apprentice, said the “nightmare” endorsement was an honest mistake and was meant to say she “never fails to deliver”.
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