Paris Hilton scents opportunity in disaster

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Another misunderstood week for pared-back turbocapitalist Gwyneth Paltrow, who was only honouring Stan Lee the best way she knew how. Having Instagrammed a snap of her with Chris Pratt in order to sell the dress she was wearing in the picture – inviting followers to click through to her Goop website should they wish to purchase – Gwyneth seems to have received word of Lee’s death.

This is the classic retailer’s dilemma in the social media age. Do you break out a whole new post about the iconic Marvel comic creator, in which it probably is going to be tough to find a $650 Lurex party dress angle? Or do you simply retool the existing post, appending the words “UPDATE: I just heard about Stan Lee, he will be so missed”? I need hardly tell you which one madam plumped for.

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from The Guardian https://ift.tt/2zVgt0m
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