Say cheese: cooking in the age of Instagram

La Famiglia Rana’s luxury pasta kit is geared towards those who are as concerned with social media likes as meal satisfaction. Plus: this year’s best Instafood follows

You know the feeling: you have been an age in the kitchen, your stomach hasn’t stopped rumbling and you are starting to go dizzy with hunger. Clearly, it’s time. Time to take a photograph, that is.

If the entire point of eating these days is to accrue social media likes, then pasta company La Famiglia Rana looks set to capitalise. It has released a luxury fresh pasta kit specifically geared towards Instagrammers, with prices starting at £10 and proceeds going to charity. Along with your pasta, inside each box is a plate, a wooden spoon, a set of fresh ingredients and a guide by the chef Skye Gyngell on how to make this all look beautiful on your plate. Also included is a photograph of two attractive people completely ignoring their food (and each other) while they point their phones at their meal, which I assume is meant to be aspirational but has the unfortunate side-effect of making you despair for the human race.

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from The Guardian https://ift.tt/2QaMBYe
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