Published: November 27, 2018
Research shows sports fans are connecting to women’s teams in a deeper way than more high profile men’s teams
The world-beating sisters of Australian sport aren’t just doing it for themselves; they are connecting with fans in a way men’s teams can only dream of. A study of sports fans has found women’s teams – specifically the rugby sevens national side, the Matildas, the Diamonds and the Opals – rank highest with the public for emotional connection and trust.
Researchers found that while high-profile men’s sports teams may have more fans overall, women’s teams actually rate much better in terms of respect, enjoyment, trust, pride and bond among those familiar with them.
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