Published: November 14, 2018
Is the ad tongue-in-cheek? It doesn’t matter when the lines between seriousness and lunacy have been erased
“A storm is coming,” begins the ad, uh, boomfully. The voiceover rumbles like the preview for a summer blockbuster, the visuals are dark clouds rolling across a menacing sky. “You cannot defeat the storm … I am the storm …!”
The imperative question: all very well and good, Mr Storm – but whaddaya selling?
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