Published: December 11, 2018
Backing by Visa indicates women’s game has value and is the biggest sign of its potential to be self-sustaining to date
from The Guardian https://ift.tt/2C404Jb
via
Sponsorship deals are routinely mocked, from Manchester United’s mattress partners to Everton’s Angry Birds sleeves, with some companies all too keen to get themselves associated with Premier League clubs. And we roll our eyes at the latest madcap scenarios players find themselves in at launch events.
However Uefa’s announcement that it has agreed a seven-year deal with Visa as the first sponsor of Uefa women’s football deserves the celebratory tone with which it was unveiled. Because, for a change, it actually is a groundbreaking deal. Why? Because as Nadine Kessler, Uefa’s head of women’s football, said, the aim is “to assign a clear value to women’s football”.
Continue reading...from The Guardian https://ift.tt/2C404Jb
via
0 Comments