If you walk down Olympic Way from Wembley Park station to the stadium on a matchday – it doesn’t really matter which match, or which day – you’ll soon start passing lamp-posts bearing relevantly-branded banners. As you get closer to Wembley stadium itself most fans are funnelled up two large ramps, while those destined for the posh seats head straight on. The blank side of each ramp will be plastered with themed panels, as will the concrete pillars that hold it up. And these aren’t just whatever signage the organisers had lying around: they are bespoke items, precision-crafted to snugly fit that bit of ramp-side or this specific column.
It continues inside, where there is barely a surface left unclaimed. Walls, columns, tunnels, lintels, nothing is safe. When Spurs play at Wembley their club motto is plastered on the floor of the home dressing-room; when England play it is peeled away and the three lions crest put in its place, just in case the players’ feet forget in whose cause they are performing.
Continue reading...from The Guardian https://ift.tt/2BqMDBy
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