Published: December 08, 2018
UK supermarkets expand their vegan and vegetarian ranges as flexitarian trend grows
One in 12 people will tuck into an entirely vegan or vegetarian Christmas Day meal this year and almost one in five hosts will be cooking for a vegan or vegetarian guest over the festive period, according to research.
As the flexitarian trend continues to sweep the UK, Britain’s supermarkets are rolling out their biggest range of festive vegan and vegetarian food yet, tempting shoppers to swap traditional turkey for exotic meat-free options like truffled cauliflower cheese en croûte, tacos stuffed with jackfruit and – as a Boxing Day palate-cleanser – “deli-style” thin-sliced celeriac.
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