Published: December 12, 2018
Media research agencies found that films with female leads that pass the Bechdel test did better than male-led equivalents at every budget level
Blockbuster films with female leads outperform male-led equivalents at the global box office, a new study has reported.
In a report compiled by media research agency Shift7 in collaboration with leading agency CAA, revenue for 350 high-grossing films released between 2014 and 2017 was assessed, and the average results for female-led films did best, at every budget level.
Continue reading...from The Guardian https://ift.tt/2GnmjxU
via
0 Comments