Women-led films dominate at the box office, study finds

Media research agencies found that films with female leads that pass the Bechdel test did better than male-led equivalents at every budget level

Blockbuster films with female leads outperform male-led equivalents at the global box office, a new study has reported.

In a report compiled by media research agency Shift7 in collaboration with leading agency CAA, revenue for 350 high-grossing films released between 2014 and 2017 was assessed, and the average results for female-led films did best, at every budget level.

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from The Guardian https://ift.tt/2GnmjxU
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