Gillette #MeToo ad on 'toxic masculinity' cuts deep with men's rights activists

Backlash includes call for boycott of maker P&G, complaining the We Believe commercial is ‘insulting’ and ‘emasculates men’

Gillette is under fire from men’s rights activists and rightwing publications for a new advertisement that engages with the #MeToo movement and plays on its 30-year tagline “The Best A Man Can Get”, asking instead: “Is this the best a man can get?”

The advertisement features news clips of reporting on the #MeToo movement, as well as images showing sexism in films, in boardrooms, and of violence between boys, with a voice over saying: “Bullying, the MeToo movement against sexual harassment, toxic masculinity, is this the best a man can get?”

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from The Guardian http://bit.ly/2AJEmJC
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