Twelve years after JK Rowling’s final book in the wizarding series, why is everything from Quidditch slippers to Hedwig lip balms still flying off the shelves?
In November 2001, Private Eye mocked the Pottermania surrounding the franchise’s first film, Harry Potter and the Philosopher’s Stone. The magazine fabricated ridiculous-sounding merchandise, satirically advertising the “Harry Potter potato peeler”, the “Lord Voldemort wheelie bin”, and “Quidditch drawing pins”.
What was once ridiculous is now reality. In 2018, you can pop into Sainsbury’s, Lakeland or WH Smith and pick up the Harry Potter egg cup and toast cutter set (£5). Multiple British brands have launched exclusive Potter ranges: Boots introduced wand-shaped makeup brushes (£20) and Hedwig lip balms (£6); the stationery shop Typo brought out oversized turquoise Quidditch slippers (£15), and Primark’s Hagrid bauble (£5) made pre-Christmas headlines.
Continue reading...from The Guardian http://bit.ly/2CNRyyC
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