‘They can sell anything’: how the Kardashians changed fashion

The family have turned their Lycra, lace and latex aesthetic into a global fashion juggernaut, fuelled by Instagram and ultra-low-cost online retailers. Can anything stop them?

On 30 September 2018, Kylie Jenner – Kardashian scion, businesswoman and owner of a world-famous pout- uploaded a photo to Instagram. In it, she posed beside a blacked-out Range Rover in a pink Katharine Hamnett jacket, cinched at the waist with a grey Chanel bumbag. Underneath, she wore black cycling shorts, white socks and chunky Joshua Sanders trainers in a silvery-metallic finish. More than four million people liked the post, captioned simply: “happy sunday.”

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from The Guardian http://bit.ly/2FU9ryr
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