Fan engagement and creating the matchday experience has set the Women’s Big Bash League apart
It has been a season to remember for the Women’s Big Bash League as the competition heads into its fourth finals series this weekend. With the state of men’s cricket in disarray and the BBL’s longer format leading to a slight downturn in crowd numbers and television ratings, the WBBL has taken the opportunity and run with it.
TV ratings have been encouraging – a number of matches over Christmas have drawn viewer numbers of close to 300,000. Even matches shown only on pay television have drawn steady numbers of 50,000 per game. With the competition moving to a standalone format to be played from October to early December this year, these are promising signs for the future.
Continue reading...from The Guardian http://bit.ly/2DdOE6e
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