A Super Bowl win could help shift the narrative that LA has more interesting things to distract itself than the Rams
There isn’t a football fan base more fractured than the one in Los Angeles. The United States’ second-largest media market was devoid of a football franchise from 1994 to 2016 just as the NFL started becoming the multi-billion dollar behemoth that it is today.
Then seemingly overnight, an unprecedented relocation carousel took place that brought the Rams and Chargers to Tinseltown in back-to-back years in 2016 and 2017. The initial reaction and acceptance from Angelenos for the Rams and Chargers was a milquetoast one … at best. Yes, the Rams had played in Los Angeles from 1946 until 1994 and even appeared in the Super Bowl before they were unceremoniously relocated to St Louis in 1995, but LA residents didn’t seem to care for a team that was forced back on to them.
Continue reading...from The Guardian http://bit.ly/2DRhQR7
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