The endless party-going and hoop-jumping tactics involved in Academy success
Awards campaigning used to consist of studios taking out “For Your Consideration” ads in Variety. Now it’s a long-term battle plan, beginning with the autumn film festivals (Venice, Telluride, Toronto) and continuing with special screenings, parties, cast/crew Q&As and mass mailouts of screener DVDs to voters. “One of the keys is to have your people around for certain industry gatherings,” says Variety’s awards editor Tim Gray, “like the Governors’ Awards [the Academy’s lifetime achievement awards, in November]: basically there’s 800 Oscar voters in the room, so publicists want to make sure their people are there.” Does it make a difference? Sorry to Bother You director Boots Riley tweeted: “The largest factor as to why we didn’t get nominated is that we didn’t actually run a campaign … Without that, it’s perceived that you don’t have a chance.” Gray isn’t so sure. “Olivia Colman, she’s working,” he says, “so she did not participate much in the nomination process, whereas Sam Elliott, he was everywhere, doing a million Q&As and parties. Both got nominated.”
Continue reading...from The Guardian http://bit.ly/2DUvWjx
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