With four weeks to go, the parties are struggling to capture the public’s attention. But young voters are engaged in at least one issue - live music
The week began with a shock poll showing Labor’s lead in the polls shrinking, and continued with bombshell emails and shock resignations … all in federal politics. Four weeks out from the New South Wales election, both major parties are having trouble getting their message heard in the shadow of ever-rancorous politics in Canberra and a looming federal vote. The last time NSW and the nation went to the polls in the same year was 2007 (though the elections were eight months apart, not two) when state Labor was able to capitalise on the campaign against WorkChoices to retain government.
Both the Liberals and Labor have already made big spending promises in the key areas of health and education to try to cut through. The Coalition has pledged $2bn for an additional 4,600 teachers and $2.8bn for 5,000 extra nurses, while Labor has pledged $1bn for Nepean hospital in western Sydney, promised to match its opponents on additional nurses, and announced its plan for a state-owned renewable energy company. Neither party has begun its metro TV advertising campaigns yet – expect to see that imminently. “One of the problems this time around,” says Peter Lewis, director of Essential Media, “is it’s a bit hard to know what this election’s about. Stadiums? Congestion?”
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