A sensation in Japan, the green-tea version of the chocolate bar is finally reaching British supermarkets – but when will edamame and sweet potato KitKats arrive on our shores?
The chocolate coating is an Instagrammable – if lurid – lime green, with the promise of a “sweet and fragrant” flavour. Fifteen years after it went on sale in Japan to squeals of acclaim, the matcha green tea KitKat will hit UK supermarket shelves from this month as its manufacturer, Nestlé, brings the cult snack to a wider European audience – albeit with its flavour modified for our less-refined tastebuds.
The matcha white chocolate four-finger bar is the most popular flavour of the mindboggling 350-plus KitKat varieties – including cherry blossom, edamame bean and sweet potato – which have been developed for the Japanese market. There, KitKat has become a household name, popular as a gift and with tourists keen to bring home a souvenir. Some are sold exclusively through airport shops, with limited-edition flavours often sparking an internet frenzy.
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