What celebrity reaction to Calvin Klein’s new ads tells us about social media

J-Lo is ‘thirsting’ over Shawn Mendes in his undies on Instagram – and such in-jokes are becoming an internet spectator sport

Calvin Klein has released its underwear campaign eight weeks into 2019, which feels inherently cruel – anyone used their NutriBullet recently? But you have to flog underwear while the sun shines, as the adage goes, and the fashion brand has roped in the dewy-skinned pop good boy Shawn Mendes to front its new campaign.

For a brand that built its image on raw sex appeal – see Kate Moss, Marky Mark, Trevante Rhodes – getting a sweet-natured cherub such as Mendes may have been a curveball, but it successfully got tongues wagging. Particularly those of other celebs.

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from The Guardian http://bit.ly/2GNTbi1
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