Published: March 20, 2019
Contract shatters idea that sponsoring women’s sport is the cheap option that makes your brand look good
Gamechanger can be a little overused, but in the case of Barclays’ eight-figure sponsorship deal over three years of the FA Women’s Super League that is literally what it is.
Related: Barclays unveiled as Women’s Super League sponsor in groundbreaking deal
Continue reading...from The Guardian https://ift.tt/2FoQUbU
via
0 Comments