Published: March 09, 2019
Premier League clubs say they have hundreds of millions of followers and Espanyol say 40m Chinese watched Wu’s debut
Espanyol’s Chinese owner, Chen Yansheng, said in December that the best way to increase the club’s popularity in the world’s most populous country would be to sign a Chinese player. In January he signed the best, in the shape of Wu Lei, the top scorer in the 2018 Chinese Super League.
Wu’s La Liga debut against Villarreal on 3 February was decent but overshadowed by Espanyol’s PR department claiming his 13 minutes of action were watched by 40 million Chinese fans. The figures were then broadcast around the world.
Continue reading...from The Guardian https://ift.tt/2SSrk2D
via
0 Comments