Published: March 13, 2019
Changes – including new slogan ‘America is watching’ – come amid series of scandals over hosts’ views
Fox News is planning a shake-up of its pitch to advertisers at the same time as multiple controversies over the tenor and content of its news coverage are sparking calls for a boycott that has already caused some advertisers to flee.
The changes, under a new marketing slogan, “America is watching”, are intended to highlight the channel’s news operations but come as advertisers are increasingly wary of repeated scandals around the its opinion show hosts’ political bias.
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