Published: March 29, 2019
Battlelines are drawn with the ex-PM and his opponents using shareable videos and old-school door-knocking to win over voters
In what has become an existential battle for Tony Abbott’s political future, Facebook, Instagram and other online platforms are being weaponised with highly shareable videos and memes designed to capture the attention of the 100,000 voters in the former prime minister’s beachside electorate.
Some rely on humour, some on local celebrities, some on recycling an important news item. The key thing is that they catch the attention, even just for a fleeting moment, as voters scroll through their feeds.
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