Published: March 27, 2019
Its latest campaign ‘Cheese for Change’ is a river of dairy pouring through a chasm of staggering misjudgment
“The aim of marketing,” explained the corporate guru Peter Drucker, “is to know and understand the customer so well the product or service fits him and sells itself”.
If that’s the theory, I am more than intrigued to understand the practice which informed one Australian organisation’s recent “Cheese for Change” campaign.
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