Liberal and Labor campaigns charged taxpayers $440,000 for voter-profiling software

Software uses personal data and campaign intelligence to track and influence individual voters

The major parties have charged taxpayers $440,000 for powerful software that uses personal data and campaign intelligence to track, profile and influence individual voters.

The Liberal and Labor campaigns use “constituent management software” that combines personal data from the electoral roll with intelligence gathered by the offices of MPs and teams in the field, who record and log all voter interactions.

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from The Guardian http://bit.ly/2ZzbRsT
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