I don’t even believe in astrology, so why am I addicted to this horoscope app? | Stephanie Convery

Modern astrology taps into the deep irony of the extremely online. Is that why Co-Star rules my life right now?

It’s 10.02am and there’s a ping on my phone. “Ask people how they avoid becoming dead inside,” the message says.

It’s not a sarcastic retort from a friend, but a notification from the astrology app Co-Star. I downloaded it in January on the repeated recommendation of my group chat, who share zodiac memes with surprising frequency for a bunch of extremely down-to-earth women. I signed up out of idle interest, not a burning desire for celestial guidance. But as someone who prides herself on her rational nature I’m loath to admit I’ve become hooked. I don’t believe a word of it, and yet I check in with it daily.

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from The Guardian http://bit.ly/2X8sOJ3
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