The Swans have built a strong culture but will that be enough to sustain them in a non-AFL market?
In the AFL era, Sydney has been one of the league’s most consistent teams, failing to make the finals in only three seasons since 1996. In the 21st Century the Swans have won more games than any team not named Geelong. But after losing at the Gabba for the first time in a decade on Saturday night, they are facing an extended September holiday not experienced since they sold Warwick Capper to the Brisbane Bears for the price of a pink helicopter at the end of 1987.
Sydney’s identity then was expressed by Dr Geoffrey Edelsten’s vanity-plated Lamborghinis and mink-covered examination tables, and it soon spiralled to consecutive wooden spoons in 1992 through 1994. With a culture reduced to hideous extravagance, the Swans could barely get 10,000 through the gates.
Continue reading...from The Guardian http://bit.ly/2J2eDBL
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