Super Netball reaps rewards of pooling knowledge and resources with AFL | Kylie Maslen

Learning is a two-way street and cross-code partnerships are set to grow further over time

While the rise of cross-code athletes in the AFLW, NRL Women’s, Women’s Big Bash League and W-League have taken some of the limelight from netball in the women’s sport arena, by pooling resources and knowledge the codes have much to gain from each other.

Rather than denigrating “rival” competitions, Super Netball teams are increasingly looking to other sports to see how they can work together in mutually beneficial ways. In a competition still vying for the commercial success and broadcast deals of its competitors, many of netball’s opportunities are increasingly forming through forward-thinking commercial partnerships.

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from The Guardian http://bit.ly/2vB18k2
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