Who is 'cliff wife'? What is a 'wife guy'? Why is it a meme?

A video of a woman falling down a steep hill went viral, and Twitter found a new man to mock. One Guardian Australia staffer asked another to explain the ‘wife guy’ phenomenon … quickly

Everybody is tweeting about “cliff wife”. What is “cliff wife”, and why?

The story of cliff wife is simple, and a perfect illustration of how jokes evolve on Twitter – and how YouTuber culture is slowly rotting our brains.

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from The Guardian http://bit.ly/2VSiTWq
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