Back in the far-off days of Occupy and the Arab spring, we were told that the political future would be leaderless, “horizontal” – and defined by the egalitarian promise of social networks. But more than ever, any chance of political success now depends on charismatic, one-person leadership, and the crucial online currency of celebrity.
On the left, this is the age of Jeremy Corbyn, Bernie Sanders and Alexandria Ocasio-Cortez. On the right are Donald Trump, Matteo Salvini and the other figureheads of reactionary populism, whose most grimly fascinating example is probably Narendra Modi of India. All of these individuals present themselves as people from outside their countries’ establishments, and draw their energy from vast numbers of devoted supporters who gather online. In his own way, Boris Johnson clearly fancies his chances of becoming one of them. But more of that in a moment.
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