They are loved by celebrities from Katy Perry to Cardi B, are all over the catwalks and selling out fast on the high street. Is this the summer’s most hair-raising trend?
Outside of the the black community, wig-wearing in popular culture has traditionally fallen into two camps: fancy dress or hair-loss solution. Occasionally, celebrities have flirted with wigs to define their look – Tina Turner or Cher – but whispers of “it’s a wig” are not often positive. That, however, is beginning to change.
Last month, Paris Hilton revealed she has a collection of more than 800 wigs, albeit some of which she uses for going “undercover”. During this month’s Wireless festival, Cardi B removed her wig and threw it into the crowd, before requesting its return on Instagram. Katy Perry took to Instagram to remove a bouncy blond wig, revealing longer, blonder hair beneath (also thought to be a wig). Kylie Jenner, who, like the rest of the Kardashian clan, is best known for sporting long, dark locks, opted for a short, blond wig with a fringe on a highly publicised night out. And it’s not long, of course, since Jenner wore a lengthy, purple, mermaid-esque wig that matched her dress to this year’s Met Gala (three years after she claimed to have started the wig trend, to much derision). The first trailer for the forthcoming Charlie’s Angels film was so wig-filled that, in less than 24 hours, New York magazine’s style pages ran a wigtastic roundup.
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