Published: September 04, 2019
Rod Sims says schemes’ privacy policies are vague and businesses are building up ‘detailed profiles’ of consumers
Customer loyalty schemes are building up detailed profiles about people and selling those insights to other businesses, the consumer watchdog has said.
In a draft report, the Australian Competition and Consumer Commission said customers had limited control over how their personal information and other data could be used by loyalty schemes and with whom it could be shared.
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