Published: September 18, 2019
Mark Barden, the co-founder of Sandy Hook Promise, hopes the PSA will inspire people to take action
Sandy Hook Promise, the group founded after 20 first graders and six adults were murdered in Newtown, Connecticut, released a video on Wednesday that begins like any typical back-to-school commercial – with middle schoolers talking about their new backpacks, binders, and headphones.
But halfway through it takes a dark turn as the sound of gunfire and screams become prominent, and students use their back-to-school items to save themselves and their classmates from a school shooting.
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